Why mobile apps are better than mobile web
Facing the dilemma of whether to go with websites or turn towards mobile apps? This is not new especially for the ones who are new in the race of business. The use of a mobile app has increased exponentially in the past few years.
The average screen time by the mobile app users has major junk of contribution to customer engagement as much as 90 per cent. The choice of going with the website or app may depend on your budget, desirables, essentials and the target audience. But if we go with the current trends mobile app no doubt has the upper hand to the websites. Let us discuss these:
An app is an actual real-time application that is downloaded and installed on the mobile devices of the users. They are not rendered through browsers but are available in the device-specific portal like Apple App Store or Android market.
These portals are essential to find the application and download it. Some may be paid, others may be unpaid. The source of the information and the data withdrawn by the apps are similar to the website that is the internet. The only difference between these two is more of functionality and accessibility.
This is the reason business houses and startups are referring more to mobile apps. Owing to its popularity and ease both, they are finding special space in business workings like food delivery, e-commerce etc.
- The scope for personalization
The reason mobile application being so popular among viewers, especially the youth, is its personalization power. The capability of these apps to use the local naïve features of mobile is incredible. Mobile apps are faster, better, tailor-made.
The personal experience is made through past data integration of the choices, habits, geo-location and the pattern of preferences by the user. Hence apps are designed in a way that they can influence the user’s behaviour. These are integrated with the updates and recommendations in the mobile app. Many applications also have the option to set these preferences in the best rating and are saved for future logins.
- Easier communication with better features
As mobile apps are easier and convenient to use they serve the purpose of reaching a larger customer base easily. Mobile apps are better when it comes to the click and add a feature which is much needed for the working of e-commerce apps. The features like push notifications and in-app notification are also another easier way to serve your marketing campaign.
This undeniable feature helps in the direct relationship building with the viewer in a lesser intuitive manner. The area where mobile apps score better is the utilization of multimedia functioning. This gives an edgy feeling the overall look of the app. As websites cannot use the device’s native functions like camera, phone list, GPS etc this makes the functioning of the website quite boring and restrictive.
- Offline explorations
The mobile app makes the working of the informative model offline possible. For exploring the website an internet connection is the essentiality. But when it comes to the app you can still explore many things offline. Basic functions and the content are still available if one has saved it in the list. For example, in a banking app calculation for the taxes and instalments can be done even when no internet connection is available, so for a consumer point of view, a mobile app can be a saviour as it provides value to them.
- Better designing
When it comes to mobile websites they have to depend a lot on the browsers even to perform the elementary functions smoothly, like of the functioning of the back button, refresh button and address info. The mobile websites are dependent on the browsers even for small functions.
On the other hand, when it comes to the mobile app they do not have such restrictions. Independent of the browser, the mobile app has tons of designing elements and functionality like tap, swipe, drag and hold.
The app can use thousands of small gestures to add more fun and innovation. This adds new dimensions to services offered to the viewers. For example, moving on to the next page needs just a swipe.
- Consumers spend more time on apps
Mobile users tend to spend more than 80 per cent time on apps, whereas only 20 per cent on web browsers. This trend is expected to grow in the coming future with the average time spent by users to increase by 21 per cent by the year 2021. Hence mobile apps provide a great opportunity for conversational sales as it has more impact on the deciding value of the brand and its performance.
Making the right choice for you
Forming a strategy is must for the organization, therefore finding what suits them best is essential. An informed decision is the right way to know what the requirements of the projects are and how much you should invest in it.
Conclusion
As the popularity of mobile devices increases, so the debate on whether websites or mobile apps become evident. The real consideration in these debates is no doubt, in the end, is on revenues. The primary goal of any business model to go with mobile apps is due to the market-driven pattern.
The mobile app has the capability of giving enriched mobile experience better than websites. On top of it, the mobile app allows getting more information from the consumer including Geo-location, email id and phone number. Most of the organizations have both these, but for those having budget crunches choosing the right tool is essential.