iOS vs. Android Users: How they behave differently
The smartphones used to be part of our life but with swiftly changing attitudes in lockdown, phones are becoming our lives. With the changing living style around the world, people have started using screen time more than ever. As mobiles are handy in comparison to the laptop they dominate, and as the apps are much more convenient, they are bypassing the use of the mobile web. Usage difference and pattern of application mostly reflects our habits, consideration and choices in day to day life.
As we all know the functioning, as well as the mindset of android and iOS users, are completely contrasting to each other? We tried to sum up the differential context of a mobile application and how differently the user behaves when on iOS and Android platforms? Here we can see the gain in market share of the mobile phone in the U.S.A
- Basic difference
There are some of the basic working module differences between the android and iOS when it comes to the operating system. Although they cover a huge portion of the mobile market their features are contrasting from each other. Android is available at a cheap entry-level price point and is most popular in Asian and developing nations. In Africa and Asia, it dominates the market. Whereas on the other hand, Apple is more famous in many western parts of the globe.
Here how the two-phone performed in the black Friday sale:
- The difference in approach toward technology
We all know that Apple was the one which introduced the easy mobile internet TO the world in 1992. And we talk about the loyalty apple users always stick to the technological updates of iOS support. Whereas Android users are little lame to the technological changes, they tend to stick to the easier pathways. This can be seen in the simple example where android users are still sticking the yahoo mails for their office work.
- The psychological and behavioural analysis
Most will not believe but using and behaving over the usage of a phone is completely dependent on our personality. Android users are more experimenting in nature compared to iPhone users. As per a study conducted in the USA, android users were found to be more extroverted in comparison to iOS users, whereas the Apple users are found to be more perceiving and honestly sticking to the brand. Android users are savvier when it comes to money whereas apple users prefer security. So we can see that personality contrast is observed when we compare both these users. The question arises here is why we are understanding the psychological aspect of the users? Well, this is because although every user is unique their choice and preferences affect the market as a collective impact. It helps the developer to focus on the goal and outcomes required from this valuable information.
- Differences in the in-app engagement
When we talk about user engagement once the app is installed, iOS and Android have different categories of the presentation. Android can be seen as the lag here as iPhone users tend to spend at least 9 hours more than usual smartphone users. That is the reason Apple users are sometimes called the “powerhouse of smartphones” in the market. They largely dominate the segment.
The user of ios tends to be more engaged in the app and dominate the screen time whereas Android users have a huge amount of media users.
Appcelerator has come up with a survey of employees of more than 800 companies regarding the use of mobile devices in private as well as professional use. It shows although the android has the splendid surge in market apple remains the favourite as many believe that no other platform can match up and struggle to provide the relevance as iOS. Here we can see the response pattern when it comes to the application engagement in both the platform:
- Push notifications
If one wants to understand the usage pattern of these two platform users then notification can not be ignored. Almost 3.7 per cent of android users open the push notification at the same time, while only 1.8 per cent do so. Push notification remains on the screen of android until the action whereas it disappears in iOS after a while. But on the hand, we can see the difference in reaction time. It takes 7 minutes for an apple user on average to respond to this notification and 48 minutes for android users to do so.
In the end, we can say that iOS customers have high user values, in-app engagement and loyalty. On the other hand Android has more chances of expansion and space owing to the larger database and developing target audience. For the application success rate, all required is a higher degree of insight study which can decide your action plan.